AI SEO — or Answer Engine Optimisation (AEO) — is the practice of structuring your content so AI search engines like ChatGPT, Google AI Overviews, and Perplexity cite your business in their answers. It combines answer-first writing, structured data, and authoritative sourcing so you appear where buyers now research.
What’s Included
Classic SEO wins ranked positions in blue-link search results. AI SEO wins something different: a citation inside the answer an AI engine actually gives someone. The tactics overlap, but AEO leans specifically on three things:

content written to directly answer the question being asked, not buried under preamble.

schema that helps AI engines understand and accurately cite what a business does.

the trust signals that make an AI engine more confident citing a page in the first place.
Buyers are increasingly asking ChatGPT, Perplexity, and Google AI Overviews for recommendations before they ever click through to a traditional search results page. A business that isn’t structured for AI citation is invisible at exactly the moment a buyer is deciding who to call — regardless of how well it ranks in classic search. This is the next search battleground, and it’s still early enough to gain ground.
No — it extends it. Classic rankings still matter and still drive traffic. AEO captures the growing share of searches that get answered directly by AI before a click ever happens. The two are complementary, not competing, disciplines.
AI SEO work is typically scoped alongside a broader SEO programme. For a full cost breakdown, see our how much does SEO cost page.
Yes — AI citation matters regardless of business size, and often earlier than owners expect, since a smaller competitive set can mean a smaller business gets cited sooner. See our small-business SEO services page for how AI-search readiness fits into a broader programme.
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