At Shergroup Digital, we specialize in helping business owners transform their websites into lead generation powerhouses, driving more visibility for their products or services and converting that attention into inquiries and sales. One of our recent success stories is with Yankee Dumpster, a dumpster rental business that has seen remarkable growth in its digital presence over the past 12 months.
The Challenge
When Yankee Dumpster first approached us, their website traffic and overall digital presence were at low levels. They had attractive social media posts but no cohesive digital marketing strategy to tie everything together. Our goal was simple: to increase their visibility, boost traffic, and convert that traffic into business inquiries.
The Shergroup Digital Approach
We started by analyzing Yankee Dumpster’s website traffic using Google Analytics. This analysis revealed significant areas for improvement, and we quickly got to work implementing a comprehensive digital marketing strategy that covered multiple channels.
Here’s how we did it:
1. Organic Search Optimization |
By focusing on organic search—that’s when people type specific search terms like “dumpster rental Apopka” into Google—we helped Yankee Dumpster achieve a traffic increase of over 1000%. We researched and optimized over 50 keywords that matched the business’s services and local search queries, pushing their website up the rankings on Google.
2. Social Media Success |
Prior to working with us, Yankee Dumpster had visually appealing social media posts, but they weren’t driving much traffic. We integrated their social media efforts into the overall digital marketing plan, which resulted in an astonishing 8000% increase in traffic from social channels. Now, every post is aligned with their broader marketing goals, and it’s paying off in spades.
3. Email Marketing |
We also introduced an email marketing strategy, creating a monthly newsletter for Yankee Dumpster’s growing community. This new channel has proven to be an effective tool in keeping the business top-of-mind and driving additional traffic to the website.
The Results
In just 12 months, Yankee Dumpster’s website has seen 26,000 events, nearly a 600% increase in engagement. Traffic is coming from multiple sources—organic search, social media, and email marketing—each contributing to the overall success of the digital strategy.
Jose, the owner of Yankee Dumpster, has seen a significant uptick in business inquiries, with more people filling out forms, calling, or messaging to ask about his services. He’s thrilled with the results, and so are we!
Could Your Business Be Next?
At Shergroup Digital, we’re looking for more businesses like Yankee Dumpster that need to increase visibility but don’t know how to bring all the elements of digital marketing together. If you know a business owner who has a great product or service but isn’t reaching enough customers, we’d love an introduction. We’ll show them exactly how we can turn their website into a lead generation machine, just like we did for Yankee Dumpster.
Contact us today for a personalized digital marketing review and start seeing the results your business deserves!
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